Learn to build a side project and features, without code

Concise video tutorials taught by world-class makers who walk you through the exact steps to build and launch your startup ideas. Validate quickly whatever stage you're at and get help on-the-fly from our instructors.

Featured

Behance
‍8 videos
#f7981c
Airbnb
8-12 videos
carrd, zapier, airtable
uber
‍.7TH-SWATCH-100
#333
Codecademy
‍9 videos
webflow, youtube

Featured

Behance
‍8 videos
Airbnb
12 videos
uber
10 videos
Codecademy
‍9 videos
Twitch
12 videos
Instacart
‍9 videos
"...an evangelist for makers around the world. Ben approaches product-building with discipline, focused on rapid experimentation to build something people want.
Ryan HooveR
Founder @ Product Hunt

What do you want to build?

Airtable
Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.
Descript
Audio editor that lets you use text to edit recorded interviews, podcasts and more
Loom
Get your message across through instantly shareable videos
Rev
Caption and Transcription Services for $1/min
Screencast-O-Matic
Video creation for everyone.
RecordIt
Record screencasts super fast + for free
Kap
An open-source screen recorder built with web technology.
Capto
Your everyday screen capture and video editing software for Mac
Zoom
Easy, reliable video/audio conferencing
Vidyard GoVideo
Makes it easy to connect with your customers and employees through video.
Bubble
Build apps without writing code.
Calendly
Calendly helps you schedule meetings without the back-and-forth emails
Trello
Trello is the visual collaboration tool that creates a shared perspective on any project.
Slack
The collaboration hub for work
Squarespace
The simplest way to create a beautiful website
Plasso
Payments made simple. Accept payments and sell anything.
Airtable
Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.
Carrd
Simple, free, fully responsive one-page sites for pretty much anything
Stripe
The new standard in online payments
Google Sheets
Create and edit spreadsheets online, for free.
Typeform
Build conversational forms, surveys, quizzes, and more.
Zapier
Connect your apps and automate tasks.
Webflow
Build dynamic, responsive websites — without writing code
Bubble
Build apps without writing code.
Seeker
The easiest way to host your own job board.
Sheet 2 Site
Generate a website from Google Sheets
Stripe
The new standard in online payments
Google Sheets
Create and edit spreadsheets online, for free.
Typeform
Build conversational forms, surveys, quizzes, and more.
Zapier
Connect your apps and automate tasks.
Webflow
Build dynamic, responsive websites — without writing code
Bubble
Build apps without writing code.
Awesome Table
Turn a simple Google Sheet into a graphic and clear display on your website
Big Cartel
We make it easy to sell your work online.
Squarespace
The simplest way to create a beautiful website
Shopify
The ecommerce platform made for you
Plasso
Payments made simple. Accept payments and sell anything.
Airtable
Part spreadsheet, part database, and entirely flexible, teams use Airtable to organize their work, their way.
Stripe
The new standard in online payments

No code, no excuse

Building Blocks

You'll learn the basic building blocks to spin up new startup ideas and putting together the different pieces like a landing page, database, notification system and a newsletter.

Regular Screencasts

Consume the lessons via concise screen recordings showing real life workflows for building features. With new content released regularly you can constantly make progress.

Practical Examples

By building example startups from those you know and love, it allows you to see how things can be broken down and how a complex platform can be launched quickly and easily.

I need to enable user signups and log in for my website.

How do I build a quick landing page with payments integrated?

I want to take my users to the next level with notifications and referrals

How it works

  • Step 1. Sign up to newCo

  • Step 2. Check out the simple step by step tutorials

  • Step 3. Use the templates and lessons to build

Ben is one of the most curious people I know, an explorer of nascent technology and evangelist for makers around the world. He approaches product-building with discipline, focused on rapid experimentation to build something people want.

Ryan Hoover - Founder, Product Hunt

Watching and learning from Ben has enabled me as a founder to see product from a different pair of eyes. He showed the tech scene what it means to build and harness a fantastic community around the most solid ideas. And I’m so happy he’s going to help others do the same

Cat Noone - Founder, Iris

Ben is a prolific maker who made his way into the Silicon Valley tech scene with no prior technical knowledge. His ability to come up with ideas and launch MVPs is so useful and critical to creating a valuable product that I'm glad he is going to teach others the same.

Hiten Shah - Serial Entrepreneur, Investor & Advisor

Equal parts debonair and winsome, Ben possesses a real product thinker and innovator's mind. His experience at Product Hunt girds his foundation in what will and won't work in the marketplace, and, coupled with his cunning ingenuity and care for craft, he's the guy I'd go to for my next MVP

Chris Messina - Co-founder Molly; X-Uber; X-Google.

I had an idea and Ben was able to guide me through to launch, start on a budget and grow a community. My business wouldn't be as successful as it is today without his help. We've gone from 0 - 1000 users in 5 months. His guidance and support is extremely valuable. I always recommend startup founders speak to him so I'm thrilled he's helping more entrepreneurs.

Holly Stephens - Founder, Triangles